𝗔𝗽𝗽𝗼𝗶𝗻𝘁𝗶𝗻𝗴 𝗮 𝗱𝗶𝘀𝘁𝗿𝗶𝗯𝘂𝘁𝗼𝗿 𝗶𝘀 𝗻𝗼𝘁 𝗺𝗮𝗿𝗸𝗲𝘁 𝗲𝗻𝘁𝗿𝘆.

 

 

       Many industrial manufacturers believe that once a distributor is signed, the market is “𝑐𝑜𝑣𝑒𝑟𝑒𝑑.”

In reality, risks immediately appear:
❌ The distributor carries multiple competing brands
❌ Your product is not strategically prioritized
❌ No clear volume roadmap is defined
❌ Pricing architecture is not aligned with market expectations
❌ Performance is difficult to measure objectively

🚫 Distribution without structure becomes passive representation❗

Before appointing a partner, manufacturers should define:
✅ Market validation thresholds
✅ Minimum performance metrics
✅ Contractual exit conditions
✅ Territory exclusivity conditions
✅ Margin architecture consistency

⚠️ 𝗔 𝗱𝗶𝘀𝘁𝗿𝗶𝗯𝘂𝘁𝗼𝗿 𝗶𝘀 𝗻𝗼𝘁 𝗮 𝘀𝗼𝗹𝘂𝘁𝗶𝗼𝗻!
𝗜𝘁 𝗶𝘀 𝗮 𝗺𝘂𝗹𝘁𝗶𝗽𝗹𝗶𝗲𝗿 ✖️ 🟰 ➕ 𝗽𝗼𝘀𝗶𝘁𝗶𝘃𝗲 𝗼𝗿 ➖ 𝗻𝗲𝗴𝗮𝘁𝗶𝘃𝗲.

🟡 𝙎𝒕𝙧𝒖𝙘𝒕𝙪𝒓𝙚𝒅 𝒔𝙚𝒍𝙚𝒄𝙩𝒊𝙤𝒏 𝒅𝙚𝒕𝙚𝒓𝙢𝒊𝙣𝒆𝙨 𝙩𝒉𝙚 𝙤𝒖𝙩𝒄𝙤𝒎𝙚!